Collect Southern Africa
1910 Cape Town Pageant
By Otto Peetoom
What is a Pageant?
1909 Planning the Event
1910 Pageant Booklet
Pageant Brochures
Programmes

Labels printed by TOWNSEND, TAYLOR & SNASHALL (Cape Town)
Labels on & off Cover
Pageant Stationery
Pageant Postcards
Privately Produced Postcards
What is a Pageant ?
Oxford Dictionary


A Public Entertainment consisting of a
Procession of people in elaborate, colourful costumes,
or an outdoor performance of a
Historical scene:


They brought the history books
to life at the Town’s Pageant


The Editor of the Pageant Souvenir Booklet devoted four pages to the Subject


On Pageants in General and the Pageant of South Africa (1910) in Particular

On Pageants

I have presented these pages in landscape format and they may be viewed in PDF - By following the Link above

Introduction - Planning the Event
Some of the content that follows was published in August 2012 edition of The Springbok

To Celebrate the forming of the Union of South Africa
An idea to present
a Pageant for the Nation was hatched in July 1909

The Pageant Committee published a souvenir booklet circa September/October 1910
that includes more than 100 pages of text and illustrations plus over 40 pages of advertisements, slightly larger than an A5. Its cost was 1/-

In the introduction there are photographs of various dignitaries and copies of letters from Baron de Villiers & Prime Ministers of the Colonies who were in Office before the Union

Frank Lascelles, an Englishman, born Frank Stevens, was appointed Master of the Pageant
The original schedule was a six day event, Saturday to Saturday, excluding a Sunday & Tuesday from 29 October to 5 November 1910
This elaborate plan was rescheduled to two days, each with eight Episodes including a Finale on the last day

1909 Pageant Council Meetings
Included in the first chapter is a resume of how this event came about and is worth quoting in full:
The idea of celebrating that great event in this manner originated on the 5th July, 1909, when Councillor Drake carried a resolution to the effect that the question of steps to be taken for a fitting celebration of the inauguration of the Union Parliament be referred to the Finance and City Lands Committee for report
At the meeting of that Committee (to which Councillor Drake was for the special purpose associated), held on the 19th July, the mode of celebration was discussed, and to the Town Clerk, Mr J. R. Finch, was left the task of reporting on a suitable programme
.

After strenuous labours Mr Finch evolved a scheme which was submitted to the Finance and City Lands Committee on Tuesday October 12th, and the report whereof occupied several columns of the Cape Times on the following day.

In this report Mr Finch suggested that the Corporation should make an effort to include as a special feature of the celebration of Union, an Historical Pageant of South Africa, supporting his suggestion by forcible arguments, and pointing out the rich array of incidents in the History of this Country which could be represented in such a Pageant, and the means of educating and cementing the various elements of which our white population is composed which such a Pageant would undoubtedly be.
 

In discussing the site he brought forward all the advantages offered by the foreshore, and even went so far as to give a first sketch of such episodes as he thought the Portuguese, Dutch and English periods might lend for dramatic representation.

He pointed out that the Portuguese and Dutch authorities might be of great assistance in working out details, and added: The Pageant programme would, of course, extend over several days and certain days might be devoted to one particular period. ‘The final celebration of the Pageant, when all periods would be grouped, should take the form of a public display along some of the streets of the city. He dwelt upon the absolute necessity of co-operation on the part of the citizens and said that it would be advisable to form Committees for the purpose of considering the various details.


Discussed a programme of Festivities and the manner of receiving the Royal personages to whom would be allotted the privilege of opening the first Parliament of the Union of South Africa, and, in addition, gave several valuable hints onother matters connected with the proposed celebration.
The report was received with approbation and in November a public meeting of citizens was called, at which Lord De Villiers and the Right Hon. J.X. Merriman enthusiastically supported the idea of a Pageant, and the Mayor, Sir Frederick Smith, gave full credit to Mr. Finch for what he had done in the matter.
 
  A General Committee was formed and subsequently split up into various
Sub-committees, to which were entrusted the consideration of Finance; Site, Buildings and Seating; Historical Incidents and Episodes; Costumes and Properties; Advertising and Publication; Music, and so forth.

The suggested representations were discussed by the Historical Incidents and Episodes Committee, and finally a scheme was approved of which would have extended the Pageant up to four days. This was subsequently modified by Mr Markoe, the assistant of the Master of the Pageant.

Mr Frank Lascelles, and slightly altered on the arrival of the latter who, owing to the successful manner in which he had conducted the Quebec Pageant, was unanimously selected as such Master, so that the scheme as now proposed embraces a Pageant of two days, the first consisting of eight and the second of nine episodes - Suffice it to say that the Pageant is a national one, and deals with the History of each of the Colonies forming part of the Union.

For various reasons which will be easily understood the last sixty years have not been included in the period dealt with, more especially as the intention of the Pageant is to cement together, to obliterate points of difference, and to make all our fellow-countrymen feel that, whether they come from the Transvaal, from the Orange Free State, from Natal, or from the Cape Colony, their ancestors have all had a hand in the making of his country’s history, and that the work of these makers of history should be respected and honoured by all, as without it the probability of Union would have been small indeed Each contributed in his measure, and each should reap his reward.

The work of organisation has been conducted on a broad and liberal basis - Committees have been established in various parts of the Union and the co-operation of all races and classes has been secured. It is estimated that, all told, some 5,000 performers will take part in the show.

The Union Government has guaranteed a sum of £15,000 for carrying into effect this National undertaking, and the people of Cape Town have extended that guarantee by a further sum of £6,000

The performers belong to all classes and races of the population, from Bushmen to persons of title, and the spot selected for the representation of the Episodes is on the shores of Table Bay, in the vicinity of the landing-place of the early Portuguese navigators, of Johan van Riebeeck, and of the English skippers who in the early days have visited this port.

1910 Pageant Souvenir Booklet
Front and Inside Front Cover

The booklet includes
50 pages of History plus numerous illustrations followed by a
Synopsis of the planned Episodes.

At the back of the book there is a list of
14 different Committees associated with
the event and brings home the scale of the
Pageant’s organization


The Patrons were
H.R.H. Duke of Connaught and
Viscount Gladstone
The Governor General


Committee members
total over 450 that
include a
Ladies Committee
comprising of 173 women

Illustrations courtesy of
Joseph Lieberfreund

1910 Pageant Souvenir Booklet Illustrations
South Africa and Her Heroes

This sketch was used for a Postcard and also featured as the
front cover of a Pageant brochure
The Patrons were H.R.H. Duke of Connaught

Viscount Gladstone The Governor General
VISCOUNT GLADSTONE OF LANARK
Governor – General of The Union of South Africa
VISCOUNTESS GLADSTONE

The Patrons were
H.R.H.
Duke of Connaught and

Viscount Gladstone
The Governor General

The Pageant Master - Frank Lascelles (1875 - 1934)
Born in 1875 the son of the Reverend Edward Thomas Stevens, vicar of Sibford Gower and christened
Frank William Thomas Charles Stevens.
He went on to read English at Keble College, Oxford and was a leading light in undergraduate dramatics
He became an actor, appearing 1904-06 at His Majesty’s Theatre where Sir Herbert Beerbohm Tree was actor-manager and it was at this time that he adopted the name Lascelles.

Pageants embodying the spirit of local and national pride were the fashion of the day and Lascelles made his name directing them. He came to be known as the man who staged the Empire


Some of the pageants and celebrations he devised are as follows:


1. 1907 The Oxford Historical Pageant 2. 1908 The Tercentenary of Canada at Quebec

3. 1909 Bath Historical Pageant

4. 1910 Union Parliament of South Africa celebrations at Cape Town

5. 1910 Pageant of London with a cast of 15,000

6. 1912 Coronation Durbar at Calcutta with over 300,000 participants


7. 1924 Pageant of Empire at the British Empire Exhibition at Wembley


SOURCE:

Information researched by Dr Deborah Ryan in preparation for a forthcoming biography of Lascelles
FOREWORD in the Pageant Souvenir Booklet - By THE MASTER OF THE PAGEANTRY - Frank Lascelles
There is no present: for moment by moment the future fades into the past

The Pageants of a country’s History may well be called the country’s Epic; and it is only fitting that such an Epic should be sung and played when that country, after grievous travail, comes to its own, when there are rejoicings far and wide in the birth of a great new Nation.

There is no more romantic occasion in the History of the British Empire than that which our Pageants celebrate, and few fraught with greater import to the Imperial nations.
Hence it is but fitting, the footsteps being on the threshold of the New Life of this sun decked land of South Africa, that we should halt and turn our eyes back across the hills of time, to the long ago when the white man first set foot on these shores and to the great happenings since.
 

Love of country has ever been deep in the hearts of our pioneers, and in each of our great men, honoured by every race; it is the one thing by which we are glad, above all others, to remember them, and by which their names smell sweet in the dust; and it is in the love which her sons will bear towards her that the future of our country lies.

Were we to recall but a tithe of the great events or the noble deeds, or the names of but, half the heroes of old - statesmen, soldiers, evangelists, and cultivators of the country’s vast resources – our pageantry would take days and weeks in the showing, instead of a few brief summer hours. And many heroes there are, of administration, and of sword, and of pen, whose remembrance is too intimate for us to venture to recall them in our scenes.

The committee of learned historians, to whom I owe so much, has done well therefore in selecting only the land marks, and of these only such as are most seemly to be shown forth in a spectacle. May they be an incentive to us to consider, in the light of the Future, the lessons of the past, and in considering them, to learn and understand; so shall these days of our pageantry live, bound up in the life of the Nation.

September, 1910 - FRANK LASCELLES

Brochures and Programmes
Four different Publicity brochures were produced
Three are folded providing a front & back cover plus two inside pages that includes the sequence of a two day programme
.

Two printed by S.A. ELECTRIC CAPE TOWN - Both front covers are identical and in English.

The reverse and inside

One is in English and the other is in Dutch
.

The Front and back of the English version is Illustrated at right

Ian Shapiro Collection
Printed by
S.A. ELECTRIC CAPE TOWN

In English - inside pages that include the sequence of a two day programme

The brochures exclude the opening Episode in Part II COURT OF HOLLAND but this is included in a later six page programme
Cape Town Brochure - Dutch Version - Peetoom Collection
Printed by S.A. ELECTRIC CAPE TOWN - Front cover in English - inside pages and reverse in Dutch.

The Cape Town brochures were intended for people in South Africa and encourage them to write to the Publicity-Agent in Cape Town for a list of Hotels & boarding houses and there are offers of low tariff rail tickets and reduced fares from coastal ports onboard Union Castle Line ships
.

The brochure exclude the opening Episode in Part II COURT OF HOLLAND but this is included in a later six page programme.
Besides the list of events, it announces that the theme in Part I represents

The Discovery and Colonization of South Afric
a


and Part II illustrates


The Commercial and Social Development of South Africa and the making of the Nation
Scenes on the First Day
Scenes on the Second Day
Envelope in which the Cape Town Brochure was Posted - Peetoom Collection
A large, extremely attractive, illustrated envelope (212 x 135 mm) - I believe it was used for posting the brochures described on previous pages

The illustration on the envelope was also used on the rear of a Programme of Music and on a colourful Pageant Postcard produced for the Pageant Committee

Posted to Belgium from
CAPE TOWN JY 27 10
A British Brochure - Printed in London - Peetoom Collection
The third brochure (size 188 x 122mm) was printed in England by Hill, Siffken & Co. (L.P.A. Ltd.) London

The front cover illustration appeared in the Souvenir booklet and this design was also used for a Postcard
The aim of this version appears to be a British promotion to encourage Overseas Visitors to come to South Africa for this
momentous occasion offering reduced Fares with Union Castle Line during June to August 1910 and Thomas Cook offering a
Select Conducted Party leaves London 27th August, 1910
The additional information on the inside of the English programme boasts:
Thousands of Performers - Gorgeous Costumes, Old World Courtesies, Dance and Music
Dances by the Bushmen Aboriginals and Hottentots
Pageant Week in Cape Town - Splendid Illuminations - Pageant Ball
The Nation’s History portrayed under the shadow of the world-famed Table Mountain on the shores of Table Bay
Write for full programme to THE TOWN CLERK CAPE TOWN
This type of advertising was clearly there to inspire potential overseas visitors
Local Brochure and Official Programme
A six page Brochure - THE PAGEANT OF SOUTH AFRICA

The back page offering the Nation cheap fares to Cape Town
and assistance with Accomodation
Official Programme OF THE Celebrations
Published by
The Cape Times
Price 3d
Pageant Entrance Tickets for 29th Oct. - 4th Nov. - 5th Nov.

£4/ 4/- an 'up-market' ticket for a 'Box' seat

21/- on Row F

21/- on Row F
A Programme of Music - Shapiro Collection
Programme of Music
Printed by Whitehead, Morris
& Co. (SA) Ltd. CAPE TOWN

TO BE RENDERED BY THE SCHOOL CHILDREN UPON THE OCCASION OF THE ROYAL VISIT

The illustration on the backcover is the same as used on one of the Pageant Committee Envelopes and Postcard
Cape Town Pageant Official Envelopes & Cards
1910 Pageant envelopes used for correspondence by the Organising Committee have some unknown reason a very low survival rate.
To date I have recorded three different designs, two of which are the only known copies, a third includes an unused and used example.
A Postcard has a similar design compared to one of the envelopes

CAPE TOWN machine AUG 25 1910 cancel

CAPE TOWN SP 26 10 cancel


Unmused Envelope


CAPE TOWN OC 21 10 cancel


Postcard MY 5 10 to Plumstead MY 6 arrival


Back of Postcard written 6 April?

Official Post Cards issued by the Pageant Organization
The above scene was used for the front of a brochure printed in England
and was also used in the Souvenir Booklet
The reverse of the card is plain as illustrated below
A recorded used example was posted in CAPE TOWN JY 9 10
Another posted from SPRINGS 5 NOV 10 to P.O. Geduld Station,
message includes: Just a line to ask you if you got the schedule of events etc
Van Riebeeck's ships arriving at the Cape, the reverse is somewhat elobarate, which includes the Pageant Logo printed in green. Several used examples are known, one cancelled MILL STREET CAPE TOWN JY 27 10
Another posted JOHANNESBURG 1 AUG 1911
A card written 24.12.11
message includes
I saw an earoplane the other day, but it came to grief
'

Two cards with vertical designs,
one written in Dutch with a caption
In de Dagen van van der Stel 1683
(In the days of van der Stel)

The card at right depicts the arrival at the
Cape and the same image appears on a
large illustrated envelope, illustated earlier
Also used on the front of
a Programme of Music
See above

The reverse of the cards printed in blue and red

In de Dagen van van der Stel 1683
Used cards seen posted CAPE TOWN JUL 6 1910 to Denmark
A card posted CAPE TOWN OC 17 10 with KIMBERLEY OC 19 10 arrival
Arrival at the Cape
Used cards seen posted CAPE TOWN MY 13 10 to Johannesburg
A card posted MIDDELDRIFT MY 23 10 to UK
Triangular Pageant Labels

Produced in sheets with the Printers Imprint in margin
TOWNSEND, TAYLOR & SNASHALL

Labels depict Hope seated, being similar in design to the
Cape of Good Hope postage stamps

Inscribed around each border
HISTORICAL PAGEANT OF SOUTH AFRICA
CAPETOWN OCT 1910
Labels Printed in Green, Red and Blue
Usually encountered as singles, pairs or larger multiples are rare - The above Impressive pane of 70 green labels is the largest known
Pageant Labels used on cover
All three coloured labels on cover (Two of each)
Blue Label on cover - 2 pairs, 2 singles & 2 more on reverse

STELLENBOSCH JY 27 10 to UK AU 14 10 arrival

CAPE TOWN JY 16 10

Red Pageant Labels on Postcards

CAPE TOWN JU 6 10 - UPINGTON 11 JU 10 Arrival

CAPE TOWN OC 20 10 to UK
Illustrated at Left a cover with pairs and singles of the gree Pageant labels
posted WELLINGTON STATION NO 15 10 to Sea Point with
Three Anchor Bay arrival
Postcard with a blue Pageant label to Germiston
Posted CAPE TOWN AU 31 10 with 2 SEP 10 arrival
Postcard depicting a decorated Building in Cape Town for the Union Celebrations with a blue Pageant label,
Posted CAPE TOWN NO 4 10 (Opening of Parliament) with BEAUFORT WEST NO 5 10 arrival
THE CAPE TIMES SERIES OF 24 POST CARDS
The red inscription on each card is headed
PAGEANT OF SOUTH AFRICA or PAGEANT OF S.A.

Printed vertically is the number of the postcard on the reverse of each card

This Postcard series includes twenty four scences
1. COURT OF PORTUGAL SCENE
2.
DANCE IN THE COURT OF HOLLAND SCENE
3. DIGGING THE CASTLE MOAT
4. FINALE. CHILDREN IN SILVER CHASING AWAY DREAR FIGURES
5. THE DEPARTURE OF VASCO DA GAMA
6. LANDING OF VAN RIEBEECK
7. COURT OF PORTUGAL EPISODE
8. LANDING OF DIAS - PLANTING THE CROSS
9. THE CAPITULATION OF CAPE TOWN TO THE BRITISH,1806
10. THE DEPARTURE OF VASCO DA GAMA
11. THE LANDING OF DIAS
12. FETE AT STELLENBOSCH BEFORE SIMON VAN DER STEL
13. LADY ANNE BARNARD’S PARTY
14. SUPPRESSION OF THE PRESS
15. PRESENTATION OF THE UYS BIBLE
16. DEFENCE OF THE LAGER
17. PRESIDENT HOFFMAN AND MOSHESH
18. THE GRAND FINALE - UNITED SOUTH AFRICA
19. THE GRAND FINALE - THE NATIONS
20. THE GRAND FINALE - UNITED SOUTH AFRICA AND HER ATTENDANTS
21. THE 1820 SETTLERS
22. FETE AT STELLENBOSCH - THE DANCE
23. DICK KING’S RIDE
24. ANTI-CONVICT AGITATION


The Reverse of Postcard Cape Times Limited. - No 1

THE CAPE TIMES SERIES OF POSTCARDS

The Post cards are reproductions of photographs that were perhaps taken during rehearsals and probably produced in a hurry as the quality of the printing is not very good and I would not describe them as being attractive. Ian Shapiro has a used example of No 24 and this card has in addition, a promotion printed on the message panel.


No 24 with Additional text

PAGEANT PERORMERS
PLEASE NOTE

(1) This is one of a set of...
24 PAGEANT POSTCARDS
Now ready and obtainable everywhere – Price 1d each. Every episode is illustrated and every Performer should secure a set.

(2) Next week will be published a dainty Souvenir of the Pageant, entitled:

“Pictures from the Pageant of South Africa”
containing 36 pages of illustrations (8in x 5in) on art paper.
A splendid Gift Book for Christmas. Price in an artistic cover, 1/-; cloth boards 2/6.

(3) Last – but by no means least – the November Number of....
“The S.A. Lady’s Pictorial” (6d)
Is out of print but the December Number is in the Press, and will please all who see, read, or posses it, by its topical features, exquisite illustrations, and original stories. Make a point of getting...
“The S.A. Lady’s Pictorial”
PAGEANT PERORMERS
PLEASE NOTE


1. COURT OF PORTUGAL SCENE

2. DANCE IN THE COURT OF HOLLAND SCENE

3. DIGGING THE CASTLE MOAT

4. FINALE. CHILDREN IN SILVER CHASING AWAY DREAR FIGURES

5. THE DEPARTURE OF VASCO DA GAMA

6. LANDING OF VAN RIEBEECK

7. COURT OF PORTUGAL EPISODE

8. LANDING OF DIAS - PLANTING THE CROSS

9. THE CAPITULATION OF CAPE TOWN TO THE BRITISH,1806

10. THE DEPARTURE OF VASCO DA GAMA

11. THE LANDING OF DIAS

12. FETE AT STELLENBOSCH BEFORE SIMON VAN DER STEL

13. LADY ANNE BARNARD’S PARTY

14. SUPPRESSION OF THE PRESS

15. PRESENTATION OF THE UYS BIBLE

16. DEFENCE OF THE LAGER

17. PRESIDENT HOFFMAN AND MOSHESH

18. THE GRAND FINALE - UNITED SOUTH AFRICA

19. THE GRAND FINALE - THE NATIONS

20. FINALE - UNITED SOUTH AFRICA AND HER ATTENDANTS

21. THE 1820 SETTLERS

22. FETE AT STELLENBOSCH - THE DANCE

23. DICK KING’S RIDE

24. ANTI-CONVICT AGITATION
The Mazawattee Tea Series of Post cards
This Tea Company issued a set of six post cards contained in an envelope and the wording With the Compliments of the Mazawatte Tea Company suggests that the cards were a promotion and given away free.


Envelope containing six Postcards

The quality of printing is superior to that of the Cape Times series and the cards depict six of the episodes being Cape Times No 6, 8, 9, 12, 15 & 18.
The photographs are quite different to the Cape Times cards except for The Bible Presentation to the Uys brothers which is almost identical.


Each card has a heading South Africa’s Historical Pageant and the scenes are described as:

1. LANDING OF VAN RIEBEEK
2. ERECTION OF CROSS BY BARTHOLOMEW DIAS
3. THE CAPITULATION
4. FETE AT STELLENBOSCH BEFORE GOVERNOR SIMON VAN DER STEL
5. PRESENTATION OF BIBLE TO THE UYS BROTHERS
6. THE GRAND FINAL


The Reverse of each Postcard


1.
LANDING OF VAN RIEBEEK



2. ERECTION OF CROSS BY BARTHOLOMEW DIAS



3. THE CAPITULATION


3a. Variety on Card - A diagonal line above the soldiers
Appears as if someone is Firing a Rocket at theSoldiers



4. FETE AT STELLENBOSCH BEFORE GOVERNOR SIMON VAN DER STEL


5. PRESENTATION OF BIBLE TO THE UYS BROTHERS


6. THE GRAND FINAL
Illustrations courtsey
Tony Howgrave-Graham,
Joseph Lieberfreund, Rob & Lyn Lester, Otto Peetoom, Chris Rainey, Ian Shapiro & Werner Barnard

Web design by Otto Peetoom